Been meaning to file away this quote from Cameron Neylon, which you can interpret as relevant to whatever change it is you want:
So what does this tell us about advocating for, or designing for, change. Michael???s main point was that narrow scope is a feature, not a bug, when you are in that first phase. Working with small scale use cases, within communities is the way to get started. Build for those communities and they will become your best advocates, but don???t try to push the rate of growth, let it happen at the right rate (whatever that might be ??? and I don???t really know how to tell to be honest). But we also need to build in the grounding for the second phase.