Everyone point and laugh at Barclays and their latest risible contribution to cycling safety PR stunt…
From: Lauri Beecroft <lauri.beecroft>
Date: Mon, May 20, 2013 at 3:45 PM
Subject: Barclays and SportsDirect team up to offer discount on helmets
How are you?
Just wanted to get in touch as Barclays and SportsDirect have teamed up to offer a discount on helmets and thought it may be of interest.
With cycling safety high on the news agenda, Barclays wants to encourage more cyclists to consider wearing a helmet by offering 10 per cent off an extensive range of helmets at SportsDirect.
Please see below for more information, and I’ve attached an image.
BARCLAYS AND SPORTSDIRECT.COM TEAM UP TO OFFER DISCOUNT ON HELMETS
Barclays wants to encourage more cyclists to consider wearing a helmet with a new and exclusive discount with the UK’s number 1 sports retailer Sportsdirect.com
As more and more people get on their bikes, whether on their daily commute or enjoying leisurely weekend rides, Barclays, sponsor of Barclays Cycle Hire and Barclays Cycle Superhighways, want to make it as affordable and easy as possible for all cyclists to access a helmet, should they wish to wear one.
Cyclists can receive 10 per cent off Sportsdirect.com’s extensive range of helmets across brands such as Dunlop, Muddyfox and MFX at Sportsdirect.com
Christine Bleakley, Barclays cycling ambassador and keen cyclist, said: “I wouldn’t feel comfortable cycling without a helmet and hope the offer will encourage more cyclists to consider wearing a helmet when on the roads.”
The offer is available until 30 June 2013 and can be redeemed online at www.sportsdirect.com and in over 400 Sportsdirect.com stores nationwide.
Visit www.facebook.com/BarclaysBikes for more information
For more information please contact:
020 3451 9423
- Barclays is the exclusive sponsor of Barclays Cycle Hire and Barclays Cycle Superhighways in London. The sponsorship is worth up to £50m and runs until 2018.
- Barclays is committed to supporting local communities and providing a sustainable and positive contribution to London through the sponsorship of Barclays Cycle Hire and Barclays Cycle Superhighways.
- In 2012, Barclays invested £64.5 million in community programmes globally with 68,000 employees providing their time, skills and money to charitable causes.